McDonough (architect) and Braungart (chemist) propose an industrial revolution, but this time, a green one. Taking cues from biomimicry, they propose that WASTE = FOOD, and suggest that things should be made from one of two types of materials: biological nutrients, which decompose naturally, and technical nutrients, which are designed for upcycling (little to no quality lost during recycling).
The five entries presented vary from what I see as being practical replacements for the spontaneously combusting cheapies you can buy on any corner in New York, to interesting concepts that ultimately are completely unpractical unless you're a millionaire hippy. Which would be in itself unpractical.
Umbrella Competition
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