Does anyone remember the Sony Bravia commercial from last year, in which thousands of colorful bouncy balls are released on a hill in San Francisco? It was a stunningly beautiful spot, and won all kinds of awards in advertising and short-form content. Their new spot is also pretty amazing.Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.
It was directed by Jonathan Glaser, who's done a number of really cool music videos and directed Sexy Beast, with Ben Kingsley.
It's very smart of Sony to make such amazingly cool commercials that don't look anything like commercials. It gets people like myself to pass them around and advertise for them willingly. Sony, if you're listening: I am your next director.
Watch the video.
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